To encourage ad spending and media industry interest, we placed high priority on the Vudu platform’s unique ability to connect the viewer directly to their Walmart.com cart without interrupting the content. I developed and executed a creative strategy that transported attendees into the Vudu experience. From the front doors, attendees were engaged with platform value propositions, surprised with a high style photo wall and greeted at a conceptual Walmart pop-up shop, featuring demo ad spots and their coordinating products. After taking a seat, we delighted them with a crisp and engaging presentation and gave them a hands-on demo of the platform upon their exit. The event garnered over 500+ attendees and exceeded advertising commitment goals. The 13 agencies that attended NewFronts collectively spent over $8.34MM in ad commitments with new-to-Vudu brands (14x ROI).