Vudu User Experience

:60 video spot

Creative Strategy and Production Management

Ahead of Vudu’s inaugural attendance at NewFronts to unveil it’s unique ad platform, the connection between content and shoppability was still a difficult story to tell. While producing platform stock photography, I developed the concept and storyboard for a video spot that would solve the problem.  By strategically adding the video shoot to the planned photoshoot schedule, I was able to keep production costs low while still delivering a high level of production quality.